About the Founder

Hi I am vidhi modi

A small side hustle during my uni days became a 6 fig business

I'm Vidhi, and the idea for XVXII came in 2019. I happened to have access to Indian jhumkas and thought it would be interesting to bring them to the Singapore market, since they weren't really available here. I launched in 2020 — right as COVID hit — with $500, no budget for photography, and no studio. My friends stepped in to model, we used my house as the set, and a black cloth as the backdrop. That was our first shoot. The jhumkas sold out within a month. People started asking for western jewellery, so I brought that in too, and that's really where XVXII began to take shape. I built it from the ground up while working three jobs simultaneously — every dollar the business made went straight back into growing it. No investors, no safety net. Failure has never scared me. I was raised with the mindset that failure is just an opening for something better, and that's genuinely how I operate. I'm a risk taker — I love trying new things and figuring it out as I go. Outside of XVXII, I'm a certified scuba diver and I'm currently building an AI-powered food blog focused on South Asian cuisine and taste profiles. Different project, same energy.

01

The Beginning

One box. One bedroom. One idea.

It was the middle of the pandemic and I had $500, no mentor, and no playbook. I started XVXII from my bedroom — selling Indian jhumkas I sourced and packed myself, posting everything on TikTok because that's where I could reach people for free.

I wasn't a jewellery designer. I wasn't even sure it would work. But I knew I had been selling things since I was seven — garam masala popcorn to classmates, handmade bookmarks for a dollar — and I wasn't going to let fear be the reason I didn't try.

02

The Hustle

$10,000 on the first day. Then we kept going.

I started posting on TikTok in September 2020 with no strategy — just a product, a phone, and honesty about the process. People responded. Within months XVXII had 26,000 followers and was ready for something bigger.

Our first pop-up at Paya Lebar Quarter made $10,000 on day one. I was studying a Cyber Security degree at the same time. I was working part-time jobs to fund stock. None of it was glamorous. All of it was necessary.

03

The Flagship

Three storeys. One mission. Still building.

XVXII now holds a three-storey flagship on Haji Lane in Singapore — a retail store, a charm bar where customers build their own pieces, and a workshop space for monthly events. What started as a bedroom operation is now a real place people come to.

We're still founder-led. Every decision still goes through one person accountable to the brand. The product hasn't changed — waterproof, tarnish-free, designed for real life. The scale has.